Michael Jordan used the change process during his career to become a more complete player rather than just a scorer. He forced himself to trust in his teammates to score and used passing to help overcome the Detroit Pistons in his path the three straight NBA Championships. Jordan built relationships with his teammates off of the hardwood to further cement his trust in them. He also built relationships with many businesses such as Nike, Coca-Cola, Chevrolet, Gatorade, Wheaties, Hanes, McDonald’s, and Rayovac to create his empire. Today, Jordan is still the face of many corporations five years since his last retirement from the NBA.
Michael Jordan used his knowledge of basketball to share with others. He often would stay after practice to help younger NBA players refine their skills. Jordan also would return to the University of North Carolina each summer to play against the Tar Heels with hopes of them improving their skills. He would also share his skills with many youths who attended his basketball camps. Michael Jordan understood he was the measuring stick for basketball players and through sharing he helped give back to the game that gave him so much.
Works Cited
Jordan, M. (1998). For the Love of the Game: My Story. Chicago, IL: Crown Publishers, INC.
Halberstam, D. (2000). Playing for Keeps. New York, NY: Random House.
Jordan, M. (2005). Driven From Within. New York, NY: Atria Books.
Jordan, M. (1994). I Can't Accept Not Trying. San Francisco, CA:Harper Collins Publishers.